SeaWorld Orlando kicks off its “Epic Voyage” campaign in New York City to launch Antarctica: Empire of the Penguin, the park’s all-new, largest-ever attraction opening this spring. The campaign includes stops in seven cities and a new mobile app, both designed to give families a sneak peek into the new attraction’s thrilling and chilling adventure in ways as amazing as the continent itself.
SeaWorld Orlando’s new attraction, Antarctica: Empire of the Penguin will transport families into a rarely seen, icy world. They’ll feel the majestic grandeur of the South Pole and see it through the penguins’ eyes on an exhilarating, first-of-its-kind family ride. They’ll explore a massive penguin colony in an expanse that envelops them in cool extremes, both above and below the penguins’ icy world. It’s a must-see, one-of-a-kind theme park experience only at SeaWorld in Orlando.
In select cities, SeaWorld’s “Epic Voyage” takes over malls and consumer travel shows with a unique family experience filled with a massive ice dome, interactive virtual reality, shareable photo opportunities, chances to win incredible prizes by playing Antarctica-themed games, and, of course, live penguins. Coca-Cola Freestyle machines will also be part of the experience on site to quench the thirst of attendees with complimentary, refreshing drinks.
SeaWorld street teams will roam the cities in wrapped, Antarctic-themed Hyundai Santa Fes and Sonata Hybrids as they mingle with the locals at various hot spots, commuter stations and key landmarks. The street team will test the locals with trivia, hand out prizes and allow them to escape to Antarctica through the augmented reality videos that can be shared with family and friends.
While the “Epic Voyage” tour takes over a few key cities, SeaWorld’s made sure everyone can follow the freeze. An all-new mobile app allows fans the world over to put themselves in the action … plus interactive elements to share with friends. From behind-the-scenes teaser videos and tour details to penguin fun facts and trivia, consumers can immerse themselves virtually into Antarctica through augmented reality and also enter the Family Voyage Sweepstakes. The app -- SeaWorld’s Antarctica -- is available for download today on iPhone/iPad and is coming soon for Android devices.
"Since Antarctica: Empire of the Penguin was announced in November 2011, we’ve been planning and looking forward to bringing a glimpse of the attraction to these key markets to connect with our fans and let them feel the chill,” said Vice President of Marketing & Sales for SeaWorld Parks & Resorts Orlando Toni Caracciolo.
Anyone can enter to win the trip of a lifetime with the Family Voyage Sweepstakes. Two lucky families will receive a 4-day, 3-night journey to SeaWorld Orlando to be one of the first to experience Antarctica: Empire of the Penguin. This amazing vacation for four includes roundtrip airfare provided by Southwest Airlines, hotel accommodations, tickets to SeaWorld and Aquatica in Orlando, Quick Queue passes to SeaWorld, Antarctica gift bags, and All-day Dining at SeaWorld. 18 Weekly First Prize Winners will receive four admissions to SeaWorld Orlando valid for use in 2013 to experience Antarctica first hand.